public relation Agency

News media (“earned media”) uses media relations to earn an appearance in a news story. People consume news for information, education, and entertainment. Our public relations company’s news services include earned media coverage, booking guest appearances on podcasts and speaking engagements, spokesperson media training, winning awards, and crisis communications management.

Social media (“shared media”) is online user-generated content. This may include social networking, online reviews, reputation management, influencer marketing, influencer sites, questions and answers, and other sites featuring user-generated content. People turn to such media to share and discover content. Our public relations firm offers social media for companies and organizations.

Web media (“owned media”) is web content developed for your organization that it has complete control over. This may include your website, blog, newsroom, inbound marketing, email marketing, landing pages, premium downloads, etc. People intentionally visit websites to find specific content. Our public relations agency creates compelling search-engine-optimized content to attract new website visitors and convert those visitors into leads.

Not measuring communications is lazy and shows a lack of pride in your work, yet most PR firms and professionals don’t know how to measure their communications – and don’t want to. Pride in your work comes from desiring constant improvement and challenging yourself and your team.

In today’s competitive landscape, you can’t solely rely on the number of media clips, media impressions, and advertising value equivalency when there are so many more ways to measure PR. Planning ahead and measuring your progress proves your PR efforts are on the right track.

The more we challenge our industry and peers to measure the impact of strategic communications properly, the more we can ensure our profession is ethical, impactful, and credible.